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Ante

Ante blog

Guides, agency comparisons, and how AI search actually works

Buyers now build a shortlist inside an AI answer, often without visiting a single website. Everything below is what we do about that, written out in full.

Deciding what to do

AEO in-house vs agency

Almost every team can do this themselves. Whether it survives contact with the roadmap is the real question.

Abigail Nathan Abigail Nathan
8 min
Deciding what to do

Is llms.txt enough?

The most common first move in AI search, and close to the least effective one.

Abigail Nathan Abigail Nathan
6 min
Deciding what to do

Can your content writer do AEO?

A writer covers about half of it. Which half depends on why you are absent.

Abigail Nathan Abigail Nathan
7 min
Deciding what to do

How long does AEO take?

Three different clocks, and how to get a real read without waiting a quarter.

Abigail Nathan Abigail Nathan
6 min
Deciding what to do

How to measure AEO

Rankings and traffic cannot tell you whether an engine named you. What can.

Abigail Nathan Abigail Nathan
7 min
Deciding what to do

Do ads influence AI answers?

Paid spend does not buy citations. It is not irrelevant either.

Abigail Nathan Abigail Nathan
7 min
Deciding what to do

How much does an AEO agency cost?

Real market pricing, and what actually changes the number.

Abigail Nathan Abigail Nathan
7 min
Understanding AI search

What is AEO?

Answer Engine Optimization explained without the acronym soup.

Abigail Nathan Abigail Nathan
8 min
Understanding AI search

AEO vs SEO

Where the two overlap, where they diverge, and why a page can rank and never be quoted.

Abigail Nathan Abigail Nathan
7 min

Would you rather just see where you stand?

The free AEO report runs the measurement described in these articles across five engines, on your own buyer questions, and comes back in three business days.

Get the free report