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ANTE ▸

About

Founder-led. Boutique by design.

The methodology was built on a real operating brand before being productized for clients. Founder-led, USA-based, boutique by design.

Abigail Nathan, founder of ANTE
Abigail Nathan, founder

Why this exists

Where it started.

ANTE started inside Bloom Jewelry, the founder's own DTC brand. In late 2025, the customer service inbox started filling with a new kind of message. "I asked ChatGPT for a recommendation and..." More and more of them. Some of those shoppers found us. Most didn't.

The brand wasn't getting cited.

That turned into months of building. A way to measure where a brand stands in AI search. A way to fix the structural reasons AI engines pick some brands and not others. A pipeline to get brands into the third-party lists AI engines cite. Bloom was the test track.

The methodology now runs across DTC categories. Beauty, food and drink, jewelry, apparel, home, wellness. The work is the same shape every time: measure what AI engines do, fix the structural reasons they pick some brands and not others, get into the third-party lists they cite. The DTC origin matters because that is where customer AI behavior is furthest along, and where every wrong move costs revenue immediately.

What you're hiring

Four things you actually get.

01

Speed

Ship in days, not quarters

No procurement theater. No discovery deck. Foundation work ships in week 1. Monitor live by week 4.

02

Cap

10 clients max

We cap the roster at ten. Below that we deliver well. Above that we would be hiring out, which defeats the point.

03

Access

Founder on every Slack

The person on the demo is the person doing the work. No relay calls, no I'll-check-with-the-team.

04

Accountability

Walk-away guarantee

If month 2 isn't working, you walk. No notice period, no claw-back, no contract to escape from.

What we believe

The takes that matter.

01

Specific data beats vibes.

Our reports show "this week your citation count went from 4 to 6, here are the three queries where you newly appeared, here is the screenshot of each citation." Not "we expect growth."

02

Listicle inclusion is the highest-leverage AEO lever.

40-72% of all AI citations come from third-party listicles, depending on the engine. Most agencies treat listicle PR as out of scope. They are missing the dominant lever.

03

Boutique agencies should publish their pricing.

Hidden pricing signals "we will inflate the quote based on what your team can pay." Ours is on the homepage. The math is, too.

The engagement

What it's like to be a client.

That is the whole engagement model. No upsell tricks, no hidden tiers, no surprise scope creep.

Two ways to start

$3,000/mo for two months. Then $5,000/mo.

Questions? hello@myanteagency.com

ante · the stake every player commits before the cards are dealt. The work earns the answer.