Methodology
The exact playbook, running on this site.
Every claim on this page is verifiable. Right-click view-source. Check our llms.txt. Validate our schema. The site IS the demo.
Verify this site, right now
The work
Four phases. Every engagement.
Strategy
Map the queries your customers ask AI when they are shopping in your category. Brand searches, category searches, comparison queries, long-tail asks. Baseline citation count across five engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). Identify the third-party listicles that already exist for your category.
▸ Citation baseline report + query map.
Build
Schema deployed across the site so AI engines can read structure. llms.txt published with the spec-correct format. Bing Webmaster verification (87% of ChatGPT citations come from Bing). Page-level structured content for citation extractability. All shipped as code, PRs to your repo.
▸ Foundation live by week 4. PRs in your repo, not a deck.
Execute
Citation-engineered content written to be quoted, not just ranked. Listicle pitches sent to publications AI engines cite for your category, tracked through to placement. Weekly citation monitor across five engines, Slack digest every Monday with screenshots.
▸ Monday citation digest. Live placement tracker.
Compound
Each new listicle inclusion earns more pickups. Each schema improvement gets cited more often. Citations grow over months 3-6 as the foundation and the off-site work compound. The system gets smarter as we learn which queries move and why.
▸ Monthly performance report, first business day of each month.
Working principles
How decisions get made.
Measure before, measure after.
Every engagement starts with a citation baseline. Every report shows the delta. No "it is working trust me."
Ship as code, not as decks.
Schema, llms.txt, content. PRs to your repo when you have one. Direct edits when you do not.
Build for two engines at once.
Technical SEO foundation wins in Google. Off-site listicle work compounds for AI. Same work, both wins.
Cite primary sources.
Princeton GEO paper, Mike King, Aleyda Solis, Quoleady, Tinuiti. Not blog posts citing blog posts.
Run this on your site
Free audit first. No card.
Same methodology, applied to your site. PDF report in 5 business days. 60-minute walkthrough.